EzineArticles. com allows expert authors in hundreds of niche fields to get massive levels of exposure in exchange for the submission of their quality original articles. Game of Thrones Star Says She Got Acting Role Because She Has Millions of Social Media Followers. Sophie Turner, best known as Sansa Stark in the hit HBO show Game of Thrones, has a lot of followers on social media. And according to Turner, producers take that kind of thing into consideration when casting different projects. In fact, Turner says that she only got a recent acting gig because she has a large presence on social media. Latest India StockShare Market News, NSE, BSE, Global Market, Sensex Nifty. Live Business News headlines on IPO, StockShare tips, Personal Finance, Budget, Tax. Turner has built up a huge audience online, with 1. Twitter, 5. 4 million followers on Instagram, and over 2 million followers on Facebook. Can Freenas Do Software Raid Windows. Social Media Management For Celebrities Exercises' title='Social Media Management For Celebrities Exercises' />And according to a new interview, those numbers helped her secure a role that may have been better suited to an actress with fewer followers. A lot of what I have achieved is about timing and luck, but it is also, and I hate to say it, about a big social media following, Turner said in the latest issue of Portermagazine. I auditioned for a project and it was between me and another girl who is a far better actress than I am, far better, but I had the followers, so I got the job, Turner said. Its not right, but it is part of the movie industry now. Its not clear what acting gig Turner was talking about, but she has four unreleased films in the works, including Berlin, I Love You, Huntsville, Time Freak, and the upcoming X Men movie where shes reprising her role as Jean Grey. The interview, which isnt available online, also lays out the lessons shes learned about how to conduct herself online. Social Media Management For Celebrities Exercises' title='Social Media Management For Celebrities Exercises' />Turner explains that as a teenager she first got the role on Games of Thrones at 1. But she now says that she tries to keep her mouth shut. Turner is on the cover of the latest issue of Porter magazine, which is available on newsstands and as a digital only subscription. Correction Ive just been informed that you can find the article online without a subscription. My searches for it werent yielding anything, probably because the text is in Flash. Porter magazine via The Telegraph. Stop All Social Media Activity Organic Solve For A Profitable Reality. Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but lets take it one step at a time. To give you a sense of the depth and breadth of ideas Ill cover today, here are the sections in this post I urge you to have an open mind. My plan is to challenge your critical thinking skills, and share lessons that will apply broadly across the professional effort you put day in and day out. Most of all, Im excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. Lets go The Promise of Marketing Utopia. I hate pimping what marketing has come to be. I adore building meaningful relationships the kind of long term connections where a brand truly gives a f about their customers, and gives something of value in exchange for their attention. I LOVE brands that can pull this off, and support them with my un asked for evangelism and precious s. Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter first real social networks. There were a billion people there, spending a meaningful amount of time on these wonderful platforms. Excitedly, brands could have a presence a page where they could contribute meaningful updates info snacks in order to be a part of the organic conversations people were already having by the tens of millions. Daily meaningful brand connections would be converted into brand familiarity, shifts in brand perception, feeding brand loyalty. If you were a travel company, meaningful would now translate into helping feed wanderlust. The company could contribute info snacks about where people should go, exposing the coolest places in the world, helping people travel better via tips, pictures, videos you know communicating travel love. The one thing a travel company would have in common with travel customers. The most imaginative travel marketers could even extend this opportunity to helping connect the purpose of their existence, selling tickets and hotel rooms, to helping people create moments of happy by crafting days of escape from the rough and tumble of life. Glorious, right If you work at Expedia or Cathay Pacific, does that not make you want to come to work and, for at least a part of your employment, create meaning How rare is thatIf you were Cisco, meaningful would mean sharing info snacks whose entire purpose could be to get Engineers promoted. Share tips, ideas, schematics, usage shortcuts, creative implementations, solutions to top problems that hold Engineers back you know understanding your audience deeply and give them something of value in exchange for their attention. The most imaginative B2. B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry STEM education, equal opportunity, and in turn add an entire value system to their brands. Amazing, right Marketing based on something real, rather than a coupon or company brochure. The Broken Promise of Marketing Utopia, Implications. None of the above transpired on Social platforms. Businesses of all types, including Google SMB, Main, got on amazing platforms like Facebook and Weibo, Instagram, Pintrest etc. All that their collective imagination could manifest in a Utopia possible environment was LOOK ME I AM SO PRETTY BUY NOW Stuff that is a turn off. Consider the Googles first FB page above, it is a complete disaster with not a single post in the last six months being of even five seconds of value to any small business. That page, or the main one, is not an overt Buy Now, but if you think critically like the tough Marketer I want you to be youll have a hard time finding a single post thats solving for Googles human customers. Almost every single one is pimping Google or pimping random research Google has commissioned to pimp Google. The non value is so transparent, yet they post every single day something that basically is solving for Google although only God knows what that is. If someone bothers to interact with the post, the posted comment is a spam or totally useless. Yet. They keep posting. Polluting utopia. Google is not unique in not understanding the promise, checkout your companys FB page. This strategy by businesses lead to what I now call the Zuck Death Spiral. ZDS. Real humans on Social platforms quickly got turned off by these low grade Social contributionsposts by companies. That meant humans us refused to engage with them. This was noticed by Team Zuck, who started to slowly turn down the presence of company posts in User feeds. This lead to less Reach for brands. Which in turn lead to even fewer customer interactions for content posted by brands. Which was duly noted once more by Team Zuck. Which you know where this is going, tightened the screws on organic Reach even more. And, here we are in a barren desert for brands on FB. Most brands get less than 1 Reach via their organic contributions on social platforms. And, less than 1 engagement of any kind from that less than 1 reached identified using the best social media metrics Conversation Rate, Amplification Rate, Applause Rate. ZDS is solving for FB, as FB should, and it is an attempt to solve for FBs users. So If all you can do is overtly or covertly pimp And, pimping is not cheap that Google page, and your companys page, has pictures, videos, an agency deployed, internal company employees with a social media execution checklist, senior leadership time committed, and more And, all it does is get you 1 Reach, max, with almost no engagement Why do you still have an active organic social media effort Why is this reality not smacking some sense into your marketing strategyThe Broken Promise of Marketing Utopia Examples. Is it difficult to check if your brand is caught up in the Zuck Death Spiral No. Do you have access to any data to measure how deeply non impactful your organic Social Media efforts are OMG, yes. Everything you need, data and information, to do an audit is public. All you have to do is visit your companys Facebook page or Instagram, Linked. In, Pinterest, etc. Let me show you what to look for. Lets start with Expedia. They have 6. 4 million Likes as of today. Go look at any post on the page if you are an Expedia employee. First thing youll look at is the Applause Rate likes, other emotions, youll see it right under the photo. That number is 7. Divide that by 6,4. Thats a painful stab in your heart. Next Conversation Rate comments, youll see a total at the end of your posts. Divide that by 6,4. A sad 0. 0. 00. 11. Finally, my favorite sign that you truly added value to a human rather than pimp, Amplification Rate shares. At this point you are weeping with me 0. To give you some context as to how insanely lame these numbers are, Expedia. Visits in May 2. 01. This post accomplished 7. More people walk into the Expedia lobby in Bellevue, WA, every second of every minute. You might be screaming that is not fair Avinash, the Zuck Death Spiral ensures that a tiny fraction of 6,4. Expedias posts Very fair point. But, is the Social Media Budget at Expedia not justified based on the potential from 6,4.